Hopscotch sport

Hopscotch Sport

The first independent communication group dedicated to entertainment and “sportainment”.

For more than 15 years, the Group has developed expertise by working alongside brands and actors in the sport business and professional tourism sectors. Each of our departments has its own expertise and all work together to develop synergies, providing strength and transversal support for our clients. Reason and Passion are the values that we lives by, permitting our group to be a reference in the market.

UniTeam

Consulting & Activations

UniTeam is a sports and eSports marketing, communication, and activations agency for brands, federations, and sponsors.
Thanks to our 3 competency pillars, consulting, live event production, and digital & influence, we understand the communication issues facing brands, and can solve these efficiently using a global perspective.

Sport&Co

Marketing Development & Consulting

Sport&Co is a consulting agency specializing in sports marketing, offering tailor-made support and advice for clubs, federations, sporting institutions, and events to maximise their marketing and commercial rights.

Alizeum

Events & Travel

Expert in design and production of unique and tailor-made events.

In France, in Europe and around the world, we place people and the planet at the heart of our projects.

+ DISCOVERIES
+ EMOTION
+ SHARING
+ SENSE

Alizeum

Event creators

Save Ze Date designs and activates sports events of all kinds: one-off events, roadshow events, contests, and more!
Thanks to our experience, the team offers our clients a perfect mastery at all stages of the event, from the design and field logistics (temporary structures, permits, crowd control, animations) to the promotion of the event (communication, PR, etc.).

Find our agencies

Group

The first independent communication group dedicated to entertainment and “sportainment”.

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An agency imagining and designing tailor-made professional B2B trips and events

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Sports Marketing development and consulting. Accompanies the development of marketing and commercial activities of rights holders.

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Marketing, Communication and Activation agency for sport and eSport

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References

The Orange Velodrome

Since 2016, Orange has been the naming partner of Olympique Marseille’s stadium, the Orange Velodrome.
UniTeam supports the brand by highlighting its name through activations. In 2018, a new space was created, “La Terrasse Orange”, for up to 24 guests to live an exceptional experience at all events at the stadium (football, rugby, concerts, etc.).
- Creation and management of the Terrasse space
- Management of the hospitality and club relations
- Organisation of special events
- Social media management of @OrangeVelodrome

France eFootball

Since 2017, the FFF became the first federation in the world to create a national eFootball team.
UniTeam was at the origin of this project and advised the FFF on its eSports marketing and activation strategy.

ORANGE PARTNER OF THE PARIS 2024 OLYMPIC GAMES

Orange is a partner of the PARIS 2024 Olympic Games. In this perspective, the brand wishes to set up an associated sponsoring strategy to develop a story from 2021 to 2024. Uniteam supports the brand in this project

"Match des héros" at the Orange Vélodrome

Organise a football match to benefit Unicef and the Didier Drogba Foundation, raise the profile of the Orange Velodrome at local and national level and coordinate all the stakeholders: Unicef, Orange, OM, Drogba Foundation, Public Authority.

Figures : 3M+ viewers on TV, 30k spectators in the stadium (100% of the gauge), 427 250€ donations collected, 158k viewers on Twitch

LACOSTE / LANCEMENT L.20

Accompaniment of the LACOSTE brand for the launch of their new L.20 racket and the associated collection

-Creation of a launch event for the media, journalists, influencers, retailers, partners and top customers in France
-Multi-sensory artistic concept focused on the production of SoMe content
-Brand ambassador management

DAIKIN ICE CLUB

As a partner of the French Ice Hockey Federation (FFHG) and the French IH teams for the past 12 years, DAIKIN has decided to extend its partnership with IH in France.
In order to encourage and develop the practice of the discipline, Daikin participates in the equipment of the clubs and young players by providing the clubs with specific equipment.

ORANGE / OV SCHOOL

Every summer, UniTeam organises the OV School programme for Orange at the Orange Velodrome: an original scheme to reduce the effect of school dropouts, make up for some of the backlog accumulated during the covid19 crisis and prepare for the start of the new school year in September.
For the brand, it is an opportunity to host a unique educational programme, a symbol of its commitment to society, while generating a lot of press coverage for the naming.

TCL/PONCE LA SWITCH

CONTEXT
Reach the gamer community on Twitch
To increase TCL's credibility in the gaming industry by sponsoring streamers who generate large audiences
Promote TCL's gaming products
CONCEPT
A program on various Nintendo Switch games
The most popular games: Mario Kart, 51 Worldwild games, Super Smash Bros.
A fun event with 7 streamers in a very friendly atmosphere

The Jeep® ÉLITE becomes Betclic ÉLITE

Sport&Co worked alongside the “Ligue National de Basket” in the signature of its partnership with Betclic. A strategic alliance which gave birth to the naming of the premier division championship for three seasons: the Betclic ÉLITE.

The MACIF Paris Roller Marathon / Eco Mobil'days

The MACIF Eco-Mobil’days devote a whole weekend to urban skating/blading and eco-mobility, and are organized to coincide with the “Paris without car” day. Organized on 22nd September 2019, the MACIF Paris Roller Marathon is the largest half and full roller marathon in France.

SUPPORTING ROUEN NORMANDIE RUGBY

ISSUES
Support in the professionalization of the club

MISSION SPORT&CO
Marketing and sales audit
Definition and structuring of their marketing offer
Definition of the commercial strategy
Commercial development
Reflection on communication
Operational assistance on customer servicing

LIQUI MOLY becomes LNH's title-sponsor

Searching for a title-sponsor for the Starligue (D1 handball)

LIQUI MOLY PROBLEMATIC
- Increase brand awareness nationally
- Animate its distribution network
- Reinforce its proximity to the public

SOLUTION
Liqui Moly becomes namer of the French 1st Handball Division

LETROT / ZETURF

Searching for a title sponsor for the Prix d'Amérique Races, the new competition that brings together the excellence of French trotting and harness racing

- Zeturf PROBLEMATIC:
Gaining legitimacy and increasing its notoriety on the horse betting market
- SOLUTION:
ZEturf becomes Title Partner of the Prix d'Amérique Races ZEturf, the most prestigious trotting race in the world

TCL LNB'S OFFICIAL PARTNER

TCL ISSUES
-Develop brand love in line with the HQ basketball strategy
-Marketing to a family target
-Animate its commercial and prescriber network

SOLUTION
-TCL becomes LNB's Official Partner
-Deployment of digital, in-store and retail activations
-Amplification via a media plan

The first independent communication group dedicated to entertainment and “sportainment”.

Consulting & Activations

Marketing Development & Consulting

Events & Travel

Event creators

Find our agencies

Group

References

The Orange Velodrome

France eFootball

ORANGE PARTNER OF THE PARIS 2024 OLYMPIC GAMES

"Match des héros" at the Orange Vélodrome

LACOSTE / LANCEMENT L.20

DAIKIN ICE CLUB

ORANGE / OV SCHOOL

TCL/PONCE LA SWITCH

The Jeep® ÉLITE becomes Betclic ÉLITE

The MACIF Paris Roller Marathon / Eco Mobil'days

SUPPORTING ROUEN NORMANDIE RUGBY

LIQUI MOLY becomes LNH's title-sponsor

LETROT / ZETURF

TCL LNB'S OFFICIAL PARTNER

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